Dietitians are perfectly poised to answer people’s Google searches about nutrition. Using SEO (Search Engine Optimization), we can make sure that our advice is among the top spots on the first page of Google search results so people find the credible nutrition information they’re looking for!
Here’s some SEO tips from fellow Dietitians:
Research Your Keywords
Instead of winging it with your blog posts, do keyword research first! Without doing the research for the best title to rank on Google you could be wasting valuable time.
Thankfully I found this out before I was too deep from taking Erica Julson’s SEO Made Simple course.
KeyVion Miller, Registered Dietitian Nutritionist
The Millers Kitchen
Write Like You’re Talking to a Friend
Writing for a blog is very different than the writing we were trained to do in school!
Write like you’re talking to a friend, in short paragraphs of max 3 sentences each. This is a beginner tip. And I also learned it from Erica’s SEO course.
Jennifer House MSc, RD
First Step Nutrition
Adjust Your SEO Strategy as Your Site Grows
I had been using SEO on my site for not quite a year and was consistently ranking my blog posts on the first page of Google search results, but yet I wasn’t seeing the growth I had hoped for.
Once I took SEO Made Simple, I realized had been playing small.
Yes, going for easy, low volume keywords is a great beginner strategy that worked for me at first, but as my site grew I needed to reach farther to see the growth I was looking for!
If you’re interested in the SEO Made Simple course mentioned above, check out my full review of the course!
Don’t Put Off Learning SEO!
Don’t put off learning about SEO until your online business is created, it’s very important to do this simultaneously as you create your online business. Taking an online SEO course is a very good place to start.
Lindsey McGregor, RD
Owner of The Great Canadian Dietitian Directory
Understand The Intent of a Search
It’s important to understand intent of a particular Google search; when people search for a particular food item, for example, are people looking to buy products, searching for recipes, or wanting information related to health?
Then, you can compose your article for certain keywords with this in mind. I learned this from HashtagJeff.
Jinan Banna, PhD, RD
Use a Keyword Research Tool
For beginners and intermediate bloggers, I’ve found some great keywords using Keysearch! I recommend using a paid keyword research tool! Getting your blog post onto page 1 never gets old!
Choose Longer Keyword Phrases
This is for all levels of SEO: Get very specific with long tail keywords.
Sometimes it’s not worth going after a keyword if you’re competing against huge websites.
For example, going after the keyword “intermittent fasting” may result in difficulty ranking for it, whereas a long tail keyword like “eating disorders due to intermittent fasting” may give you a better chance at ranking.
My favorite SEO course is hands down Stupid Simple SEO™–
Melissa Nieves, LND, RD, MPH
Fad Free Nutrition Blog
Write for Humans First
Google is placing more and more importance on the human factor. Keyword research allows you to see what people are looking for, but when it actually comes to writing for SEO, write for human value, interest and engagement first.
Then the keywords should naturally fit in to the conversation, the human you’re writing for will read it and SEO will like the time they spend on the page! But write for humans first NOT Google bots.
Words for Wellness
Search engines like Google show authoritative sites on the top page because they want to show the most relevant search results. This means sites that specialize in a specific topic are much more likely to show up in the top spots!
As tempting as it may be to write about a variety of nutrition topics, you’ll see a lot more people coming to your site if you specialize in just one thing.
For example, nutrition is a super broad topic! Plant-based nutrition is better, but still very broad!
Even better would be something like plant-based nutrition for athletes or 30 minute or less plant-based recipes. Now you can target a specific type of person and Google knows exactly what to expect from your site!
Bri Bell, RD & SEO Expert
Frugal Minimalist Kitchen & BriBell.com
As you can see, there are lots of simple ways to incorporate SEO into your website. SEO isn’t overly complex, but there are a lot of different aspects to it!
To learn more about SEO, check out my recommended SEO resources.
Get a FREE SEO audit from me ($300 value) if you use code SEOFORDIETITIANS when you purchase SEO Made Simple!
To get the bonus, simply CLICK HERE which will take you to the waitlist page where you’ll sign up to watch the FREE SEO Master Class and get access to purchase the course.
Remember to use code SEOFORDIETITIANS at checkout, then email your purchase receipt to me at [email protected] and I’ll send your bonus to you shortly!
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